Email Tips and Email
All email service
providers today use email filtering systems to sort out the
countless spam emails from the good legitimate emails that
are sent to their customers. These email filtering
systems are computerized and operate on a basis of "keyword"
and "key phrase" searches. This means that when the
filter system receives an email, it quickly searches it.
If any words or phrases in the email match the system's list
of "spam" words or phrases, that email is filtered.
A filtered email may be deleted automatically or it may be
sent to the customer's Junk Mail or Spam Mail folder in
There are actually two
sets of filters that an email must pass before it arrives to
the intended recipient. The first filter is the
"server-side" filter. This is the filter that is
controlled by the Email Service provider. The customer
has no control over the filters or filter settings at this
level. The second filter an email must pass through is
the Inbox filter system. These are the filters that
the customer has placed on their inbox. The customer
is in complete control of the filter settings at this level.
You can create
filter-friendly emails. Below are some PDF documents
which give tips and information on how to create emails that
avoid "spam" filters and insure your opt-in leads receive
their emails properly.
You can test your emails
through Response Magic to see if they pass filter standards.
Here are some tests you can run if you or your recipients are
having trouble receiving emails through Response Magic
Create a Text Only email in
Response Magic (with no images, fonts, colors or website links)
and send it to your email address or an address who is
having trouble sending them. See if you or the person
receives the email.
Create a Text Only email and
do the same as above, but this time include a link to your
website in the email.
Create a HTML email with the
no links (but you can add font colors and images) and do the
same as above
Create an HTML email with the
link to your website and send it.
Did any of these 4 emails get through? If
your HTML emails did not get through but your text messages did,
you may have an HTML filter on or your email provider may not
allow HTML emails. If the emails with the link did not get
through but emails without the links did, you or your email
provider may have a filter on that domain name.